{"product_id":"velmara-sweatshirt-maxi-dress","title":"Velmara – Sweatshirt Maxi Dress","description":"\u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=Material+Symbols+Outlined:opsz,wght,FILL,GRAD@24,400,0,0\" rel=\"stylesheet\"\u003e\u003cstyle\u003e\n#prsl-desc{font-family:'Helvetica Neue',Arial,sans-serif;color:#1a1a1a;max-width:680px;margin:0 auto;padding:1.5rem 0;}\n#prsl-desc p{margin:0;}\n#prsl-desc .prsl-title{font-size:19px;font-weight:700;color:#1a1a1a !important;margin:0 0 10px;line-height:1.3;}\n#prsl-desc .prsl-intro{font-size:15px;line-height:1.75;color:#3a3a3a !important;margin:0 0 24px;}\n#prsl-desc .prsl-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:10px;margin-bottom:36px;}\n#prsl-desc .prsl-card{display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:22px 12px;background:#111111;border-radius:10px;}\n#prsl-desc .prsl-card .material-symbols-outlined{font-size:32px;color:#ffffff !important;margin-bottom:10px;}\n#prsl-desc .prsl-card-label{font-size:13px;font-weight:700;color:#ffffff !important;line-height:1.4;}\n#prsl-desc .prsl-sec{font-size:17px;font-weight:700;color:#1a1a1a !important;margin:0 0 14px;}\n#prsl-desc .prsl-text{font-size:15px;line-height:1.75;color:#3a3a3a !important;margin:0 0 32px;}\n#prsl-desc .prsl-list{list-style:none;padding:0;margin:0 0 36px;}\n#prsl-desc .prsl-benefit{display:flex;align-items:flex-start;gap:14px;padding:14px 0;border-bottom:1px solid #ededed;}\n#prsl-desc .prsl-benefit:last-child{border-bottom:none;}\n#prsl-desc .prsl-benefit .material-symbols-outlined{font-size:22px;color:#111111 !important;flex-shrink:0;margin-top:1px;}\n#prsl-desc .prsl-benefit-txt{font-size:15px;line-height:1.6;color:#2c2c2c !important;}\n#prsl-desc .prsl-faq-item{border-bottom:1px solid #ededed;}\n#prsl-desc .prsl-faq-item:last-child{border-bottom:none;}\n#prsl-desc .prsl-faq-btn{width:100%;display:flex;align-items:center;gap:12px;padding:14px 0;cursor:pointer;text-align:left;list-style:none;}\n#prsl-desc .prsl-faq-btn::-webkit-details-marker{display:none;}\n#prsl-desc .prsl-faq-btn::marker{content:\"\";}\n#prsl-desc .prsl-faq-btn .prsl-q-icon{font-size:20px;color:#111111 !important;flex-shrink:0;}\n#prsl-desc .prsl-faq-q{font-size:15px;font-weight:700;color:#1a1a1a !important;flex:1;}\n#prsl-desc .prsl-chevron{font-size:20px;color:#888888 !important;flex-shrink:0;transition:transform 0.2s;}\n#prsl-desc details[open] .prsl-chevron{transform:rotate(180deg);}\n#prsl-desc .prsl-faq-answer{padding:0 0 14px 32px;}\n#prsl-desc .prsl-faq-answer p{font-size:15px;line-height:1.7;color:#3a3a3a !important;}\n#prsl-desc .prsl-spec{display:flex;gap:12px;align-items:center;padding:10px 0;border-bottom:1px solid #ededed;font-size:15px;color:#2c2c2c !important;}\n#prsl-desc .prsl-spec:last-child{border-bottom:none;}\n#prsl-desc .prsl-spec .material-symbols-outlined{font-size:18px;color:#888888 !important;flex-shrink:0;}\n#prsl-desc .prsl-spec strong{color:#1a1a1a !important;}\n#prsl-desc .prsl-embed-img{display:block;width:100%;height:auto;border-radius:10px;margin:8px 0 36px;}\n\u003c\/style\u003e\u003cdiv id=\"prsl-desc\"\u003e\n\u003cp class=\"prsl-title\"\u003eThe Sweatshirt Dress That Doesn't Look Like One\u003c\/p\u003e\n\u003cp class=\"prsl-intro\"\u003eThe Velmara sweatshirt maxi dress solves the oldest comfort-versus-polish problem in your wardrobe. Contrast white trim at the collar and placket borrows the detailing of a shirt — applied to brushed sweatshirt fabric. Long, easy through the body, and warm without being heavy.\u003c\/p\u003e\n\u003cdiv class=\"prsl-grid\"\u003e\n\u003cdiv class=\"prsl-card\"\u003e\n\u003cspan class=\"material-symbols-outlined\"\u003etexture\u003c\/span\u003e\u003cp class=\"prsl-card-label\"\u003eContrast Trim Detail\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prsl-card\"\u003e\n\u003cspan class=\"material-symbols-outlined\"\u003ewb_sunny\u003c\/span\u003e\u003cp class=\"prsl-card-label\"\u003eWarm Not Heavy\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prsl-card\"\u003e\n\u003cspan class=\"material-symbols-outlined\"\u003estraighten\u003c\/span\u003e\u003cp class=\"prsl-card-label\"\u003eRelaxed Maxi Fit\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prsl-card\"\u003e\n\u003cspan class=\"material-symbols-outlined\"\u003ecleaning_services\u003c\/span\u003e\u003cp class=\"prsl-card-label\"\u003eMachine Washable\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"prsl-sec\"\u003eShirt Detailing on Sweatshirt Fabric — the difference is in the trim\u003c\/p\u003e\n\u003cp class=\"prsl-text\"\u003eThe white trim runs along the collar and placket, which is what stops this reading as loungewear. It borrows the structure of a shirt and applies it to brushed sweatshirt fabric — so the Velmara looks intentional wherever you wear it, not like you forgot to get dressed.\u003c\/p\u003e\n\u003cimg class=\"prsl-embed-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/6962\/6406\/files\/velmara-sweatshirt-maxi-dress-43.jpg?v=1791395257\" alt=\"Velmara – Sweatshirt Maxi Dress\" loading=\"lazy\"\u003e\u003cp class=\"prsl-sec\"\u003eWhy Our Customers Love It\u003c\/p\u003e\n\u003cul class=\"prsl-list\"\u003e\n\u003cli class=\"prsl-benefit\"\u003e\n\u003cspan class=\"material-symbols-outlined\"\u003etexture\u003c\/span\u003e\u003cspan class=\"prsl-benefit-txt\"\u003e\u003cstrong\u003eContrast Trim Detail :\u003c\/strong\u003e White trim at the collar, placket, cuffs and side seams — the detail that elevates sweatshirt fabric into something you'd actually wear outside. Four colourways, each with the same contrast edge.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"prsl-benefit\"\u003e\n\u003cspan class=\"material-symbols-outlined\"\u003ewb_sunny\u003c\/span\u003e\u003cspan class=\"prsl-benefit-txt\"\u003e\u003cstrong\u003eWarm Not Heavy :\u003c\/strong\u003e Brushed sweatshirt fabric is soft on the inside and warm through the body without the bulk of a heavy knit or fleece. The sweet spot between cosy and wearable.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"prsl-benefit\"\u003e\n\u003cspan class=\"material-symbols-outlined\"\u003estraighten\u003c\/span\u003e\u003cspan class=\"prsl-benefit-txt\"\u003e\u003cstrong\u003eRelaxed Maxi Fit :\u003c\/strong\u003e A straight cut from shoulder to hem — easy through the body, no clinging, no adjustment needed. Maxi length for full coverage and a clean, elongated silhouette.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"prsl-benefit\"\u003e\n\u003cspan class=\"material-symbols-outlined\"\u003ecleaning_services\u003c\/span\u003e\u003cspan class=\"prsl-benefit-txt\"\u003e\u003cstrong\u003eMachine Washable :\u003c\/strong\u003e Machine wash warm with like colours; tumble dry low or hang to dry. No dry-cleaning, no special care — just wear it, wash it, repeat.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cimg class=\"prsl-embed-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/6962\/6406\/files\/velmara-sweatshirt-maxi-dress-47.jpg?v=1791395305\" alt=\"Velmara – Sweatshirt Maxi Dress\" loading=\"lazy\"\u003e\u003cp class=\"prsl-sec\"\u003eFrequently Asked Questions\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom:36px;\"\u003e\n\u003cdetails class=\"prsl-faq-item\"\u003e\u003csummary class=\"prsl-faq-btn\"\u003e\u003cspan class=\"material-symbols-outlined prsl-q-icon\"\u003ehelp\u003c\/span\u003e\u003cspan class=\"prsl-faq-q\"\u003eWhat fabric is the Velmara made from ?\u003c\/span\u003e\u003cspan class=\"material-symbols-outlined prsl-chevron\"\u003eexpand_more\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"prsl-faq-answer\"\u003e\u003cp\u003eThe Velmara is made from brushed sweatshirt fabric — soft on the inside, warm without being heavy. It is not a thin jersey and not a thick fleece; it sits in the sweet spot between the two.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails class=\"prsl-faq-item\"\u003e\u003csummary class=\"prsl-faq-btn\"\u003e\u003cspan class=\"material-symbols-outlined prsl-q-icon\"\u003ehelp\u003c\/span\u003e\u003cspan class=\"prsl-faq-q\"\u003eWhat makes this look different from regular loungewear ?\u003c\/span\u003e\u003cspan class=\"material-symbols-outlined prsl-chevron\"\u003eexpand_more\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"prsl-faq-answer\"\u003e\u003cp\u003eThe contrast white trim runs along the collar and placket, borrowing the detailing of a button-down shirt and applying it to sweatshirt fabric. That is precisely what stops it reading as loungewear — it looks like a considered outfit, not a dressed-down day at home.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails class=\"prsl-faq-item\"\u003e\u003csummary class=\"prsl-faq-btn\"\u003e\u003cspan class=\"material-symbols-outlined prsl-q-icon\"\u003ehelp\u003c\/span\u003e\u003cspan class=\"prsl-faq-q\"\u003eWhich colours and sizes are available ?\u003c\/span\u003e\u003cspan class=\"material-symbols-outlined prsl-chevron\"\u003eexpand_more\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"prsl-faq-answer\"\u003e\u003cp\u003eThe Velmara comes in four colourways — black, khaki, white and royal blue — each with the same contrast white edge. Sizes run from XS to 2XL.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails class=\"prsl-faq-item\"\u003e\u003csummary class=\"prsl-faq-btn\"\u003e\u003cspan class=\"material-symbols-outlined prsl-q-icon\"\u003ehelp\u003c\/span\u003e\u003cspan class=\"prsl-faq-q\"\u003eHow should I style it for autumn and what shoes work best ?\u003c\/span\u003e\u003cspan class=\"material-symbols-outlined prsl-chevron\"\u003eexpand_more\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"prsl-faq-answer\"\u003e\u003cp\u003eThe straight maxi silhouette works with almost anything on your feet — chunky trainers, ankle boots or flat sandals all work well. For autumn, layer with an oversized coat or a longline cardigan; the polo collar sits neatly above most necklines.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails class=\"prsl-faq-item\"\u003e\u003csummary class=\"prsl-faq-btn\"\u003e\u003cspan class=\"material-symbols-outlined prsl-q-icon\"\u003ehelp\u003c\/span\u003e\u003cspan class=\"prsl-faq-q\"\u003eHow do I care for the dress ?\u003c\/span\u003e\u003cspan class=\"material-symbols-outlined prsl-chevron\"\u003eexpand_more\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"prsl-faq-answer\"\u003e\u003cp\u003eMachine wash warm with like colours. Tumble dry on a low heat setting or hang to dry. No dry-cleaning required.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails class=\"prsl-faq-item\"\u003e\u003csummary class=\"prsl-faq-btn\"\u003e\u003cspan class=\"material-symbols-outlined prsl-q-icon\"\u003ehelp\u003c\/span\u003e\u003cspan class=\"prsl-faq-q\"\u003eHow quickly will my order arrive and is shipping free ?\u003c\/span\u003e\u003cspan class=\"material-symbols-outlined prsl-chevron\"\u003eexpand_more\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"prsl-faq-answer\"\u003e\u003cp\u003eYes, shipping is free on all orders worldwide. Orders are dispatched within 24–72 hours and you will receive tracking information by email once your order has shipped.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e\n\u003cp class=\"prsl-sec\"\u003eDetails \u0026amp; Care\u003c\/p\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;\"\u003e\n\u003cli class=\"prsl-spec\"\u003e\n\u003cspan class=\"material-symbols-outlined\"\u003earrow_right\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eFabric :\u003c\/strong\u003e Brushed sweatshirt fabric, soft inside\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"prsl-spec\"\u003e\n\u003cspan class=\"material-symbols-outlined\"\u003earrow_right\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eFit :\u003c\/strong\u003e Relaxed fit, straight cut to hem\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"prsl-spec\"\u003e\n\u003cspan class=\"material-symbols-outlined\"\u003earrow_right\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eLength :\u003c\/strong\u003e Maxi\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"prsl-spec\"\u003e\n\u003cspan class=\"material-symbols-outlined\"\u003earrow_right\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eSleeve :\u003c\/strong\u003e Long sleeve, raglan cut, ribbed cuffs\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"prsl-spec\"\u003e\n\u003cspan class=\"material-symbols-outlined\"\u003earrow_right\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eCollar :\u003c\/strong\u003e Button-down polo collar with contrast white trim\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"prsl-spec\"\u003e\n\u003cspan class=\"material-symbols-outlined\"\u003earrow_right\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eSizes :\u003c\/strong\u003e XS – 2XL\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"prsl-spec\"\u003e\n\u003cspan class=\"material-symbols-outlined\"\u003earrow_right\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eCare :\u003c\/strong\u003e Machine wash warm; tumble dry low or hang to dry\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"prsl-spec\"\u003e\n\u003cspan class=\"material-symbols-outlined\"\u003einventory_2\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eWhat's Included :\u003c\/strong\u003e 1 × Velmara Sweatshirt Maxi Dress\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cimg class=\"prsl-embed-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/6962\/6406\/files\/velmara-sweatshirt-maxi-dress-41.jpg?v=1791395234\" alt=\"Velmara – Sweatshirt Maxi Dress\" loading=\"lazy\"\u003e\n\u003c\/div\u003e","brand":"LIOREN","offers":[{"title":"Black \/ XS","offer_id":54039753556262,"sku":"VEL-MDR-59-1","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":54039753589030,"sku":"VEL-MDR-59-2","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":54039753621798,"sku":"VEL-MDR-59-3","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":54039753654566,"sku":"VEL-MDR-59-4","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":54039753687334,"sku":"VEL-MDR-59-5","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":54039753720102,"sku":"VEL-MDR-59-6","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ XS","offer_id":54039753752870,"sku":"VEL-MDR-59-7","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ S","offer_id":54039753785638,"sku":"VEL-MDR-59-8","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ M","offer_id":54039753818406,"sku":"VEL-MDR-59-9","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ L","offer_id":54039753851174,"sku":"VEL-MDR-59-10","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ XL","offer_id":54039753883942,"sku":"VEL-MDR-59-11","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ 2XL","offer_id":54039753916710,"sku":"VEL-MDR-59-12","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ XS","offer_id":54039753949478,"sku":"VEL-MDR-59-13","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ S","offer_id":54039753982246,"sku":"VEL-MDR-59-14","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":54039754015014,"sku":"VEL-MDR-59-15","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":54039754047782,"sku":"VEL-MDR-59-16","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":54039754080550,"sku":"VEL-MDR-59-17","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":54039754113318,"sku":"VEL-MDR-59-18","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Royal Blue \/ XS","offer_id":54039754146086,"sku":"VEL-MDR-59-19","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Royal Blue \/ S","offer_id":54039754178854,"sku":"VEL-MDR-59-20","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Royal Blue \/ M","offer_id":54039754211622,"sku":"VEL-MDR-59-21","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Royal Blue \/ L","offer_id":54039754244390,"sku":"VEL-MDR-59-22","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Royal Blue \/ XL","offer_id":54039754277158,"sku":"VEL-MDR-59-23","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Royal Blue \/ 2XL","offer_id":54039754309926,"sku":"VEL-MDR-59-24","price":59.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/6962\/6406\/files\/velmara-sweatshirt-maxi-dress-1_f17c61ed-e892-4aa2-b924-3ff555281475.jpg?v=1791395432","url":"https:\/\/lioren.co.uk\/products\/velmara-sweatshirt-maxi-dress","provider":"LIOREN","version":"1.0","type":"link"}